SilverScript® Prescription Drug Plan Decision Guide (CVS Health)
Tag: Branding
Giant Logos & Temporary Worlds: Trade Show Design Collection
Designing at Volume Architecting a brand’s physical presence on a crowded convention floor is an exercise in controlled chaos. At the peak of this era, I was designing and executing the visual footprint for roughly 250 global trade shows a year—juggling towering backdrops, immersive booth experiences, and spatial layouts alongside my overarching responsibilities in marketing
Continue Reading “Giant Logos & Temporary Worlds: Trade Show Design Collection”
CVS Caremark: Digital Ad for Social Media
This was part of an overall online marketing campaign to support SilverScript Prescription Drug Plan.
My Creative Process
I have been involved with the creative process my whole career, and some people ask me, “How do you come up with such great ideas?” I guess for some people, the process can be a daunting one. But when faced with a hard problem, sometime it is best to break up the process into individual
Creative Brief – What is it and why does your company need one?
Your marketing department has come up with an ambitious marketing plan that includes advertising across many marketing channels. They have a list of content and advertising needs that will be deployed in order to populate the marketing funnel. It’s a huge list… but where do you begin? Enter… The Creative Brief. This is not to
Continue Reading “Creative Brief – What is it and why does your company need one?”