Illustration: Ad for Sharpie
Part of a national artist engagement campaign.
Tag: Concept Development
Campaign Strategy to Encourage Auto Loan Customers Adopt Online Banking: Wells Fargo
The Challenge Wells Fargo identified a critical missed opportunity: a massive segment of their customer base interacted with them solely to pay their auto loans, remaining entirely disconnected from the broader ecosystem of online banking tools. The objective was to break through this purely transactional relationship and drive meaningful digital adoption. I was tasked with
Giant Logos & Temporary Worlds: Trade Show Design Collection
Designing at Volume Architecting a brand’s physical presence on a crowded convention floor is an exercise in controlled chaos. At the peak of this era, I was designing and executing the visual footprint for roughly 250 global trade shows a year—juggling towering backdrops, immersive booth experiences, and spatial layouts alongside my overarching responsibilities in marketing
Continue Reading “Giant Logos & Temporary Worlds: Trade Show Design Collection”
