SilverScript® Prescription Drug Plan Decision Guide (CVS Health)
Tag: Branding
Giant Logos & Temporary Worlds: Trade Show Design Collection
Designing at Volume Architecting a brand’s physical presence on a crowded convention floor is an exercise in controlled chaos. At the peak of this era, I was designing and executing the visual footprint for roughly 250 global trade shows a year—juggling towering backdrops, immersive booth experiences, and spatial layouts alongside my overarching responsibilities in marketing
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Oracle Hospitality Design System: Systematized
A complete, self-contained design system and living documentation site for Oracle’s hospitality suite — OPERA Cloud (PMS), Simphony (POS), and MICROS hardware. It’s built using Claude (Design) on a deviation from Oracle’s Redwood language: one decisive Oracle Red against warm slate neutrals, with Ocean and Pine accent ramps for information and success states. Every color,
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CVS Caremark: Digital Ad for Social Media
This was part of an overall online marketing campaign to support SilverScript Prescription Drug Plan.
My Creative Process
I have been involved with the creative process my whole career, and some people ask me, “How do you come up with such great ideas?” I guess for some people, the process can be a daunting one. But when faced with a hard problem, sometime it is best to break up the process into individual
Creative Brief – What is it and why does your company need one?
Your marketing department has come up with an ambitious marketing plan that includes advertising across many marketing channels. They have a list of content and advertising needs that will be deployed in order to populate the marketing funnel. It’s a huge list… but where do you begin? Enter… The Creative Brief. This is not to
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