Bryce Cannon Witcher

Marketing & Creative Director

Tag: Branding

Creative Brief – What is it and why does your company need one?

Creative Brief

Your marketing department has come up with an ambitious marketing plan that includes advertising across many marketing channels. They have a list of content and advertising needs that will be deployed in order to populate the marketing funnel. It’s a huge list… but where do you begin? Enter… The Creative Brief. This is not to