Creative Brief – What is it and why does your company need one?
![Creative Brief](https://brycecannon.com/wp-content/uploads/canvas_oracle-mood-board-220717_2335-2400x1800.png)
Your marketing department has come up with an ambitious marketing plan that includes advertising across many marketing channels. They have a list of content and advertising needs that will be deployed in order to populate the marketing funnel. It’s a huge list… but where do you begin? Enter… The Creative Brief. This is not to
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