Marketing & Creative
The Challenge Arcadia Natural, an emerging startup in the highly competitive immune support supplement market, needed more than just a standard logo. They needed a comprehensive brand identity that could cut through the noise of wellness products, establish instant trust, and perform powerfully across social media. The challenge was to deliver a complete, scalable visual
The Challenge The business world is drowning in static, uninspired presentations where critical information is lost in a sea of endless, monotonous text and poorly kerned slides. The objective of this project was to completely reimagine how we deliver information. I wanted to explore how motion design could elevate the standard, overlooked “bullet point” from
Continue Reading “Death to Boring Bullet Points (A Kinetic Type Experiment)”
Part of a national artist engagement campaign.
This DRAFT shows a great example of just getting something on paper as a FIRST step in the asset creation process.
