Marketing & Creative
The Challenge Arcadia Natural, an emerging startup in the highly competitive immune support supplement market, needed more than just a standard logo. They needed a comprehensive brand identity that could cut through the noise of wellness products, establish instant trust, and perform powerfully across social media. The challenge was to deliver a complete, scalable visual
The Challenge Arcadia Dental needed a highly engaging, narrative-driven social media campaign to stand out from the generic, stock-heavy advertising typical of the dental industry. The objective was to capture attention on modern social platforms and aggressively drive new patient bookings. The project required building a complete visual story from the ground up, demanding seamless
The Ultimate Conversation Starter How do you get event attendees to voluntarily approach sales reps? You tease them with something that doesn’t exist. For a local Verizon retailer’s event, I produced a high-end, looping background video teasing the “Q-Phone”—a completely fictional, futuristic device. The strategy was simple but highly effective: the glossy, mysterious video acted
Continue Reading “Introducing Q-Phone: Teaser for Verizon Retailer”
The Challenge The business world is drowning in static, uninspired presentations where critical information is lost in a sea of endless, monotonous text and poorly kerned slides. The objective of this project was to completely reimagine how we deliver information. I wanted to explore how motion design could elevate the standard, overlooked “bullet point” from
Continue Reading “Death to Boring Bullet Points (A Kinetic Type Experiment)”
This personal project of mine explores character development, video production and storytelling in a unique way, using new tools.
Engineered Imagination: The Blender Archives Every still you see here started as an empty digital void. When traditional production hits a wall—whether due to physics, location, or budget—I construct the solution from the ground up in 3D. Consider your creative bottlenecks officially solved. Visit this page to see these images in action. Pixels, Polygons, and
Continue Reading “Things I Built Because Physics Got in the Way: None of This is Real”
This was part of an overall online marketing campaign to support SilverScript Prescription Drug Plan.
Architecting the Creative Pipeline A brilliant design is useless if it doesn’t serve a broader business strategy. Great creative requires both an artist’s eye and an executive’s mindset. This flowchart outlines my end-to-end production process, demonstrating how I systematically bridge the gap between abstract ideas, strict budgets, and high-converting marketing funnels.
Final Deliverables
For more, visit this page to see images in action.
Partner Branding
