The Ultimate Conversation Starter
How do you get event attendees to voluntarily approach sales reps? You tease them with something that doesn’t exist. For a local Verizon retailer’s event, I produced a high-end, looping background video teasing the “Q-Phone”—a completely fictional, futuristic device. The strategy was simple but highly effective: the glossy, mysterious video acted as visual bait. As attendees naturally stopped to ask the reps when this new phone was coming out, it provided the perfect, organic opening for the sales team to evaluate the customers’ current tech and pivot the conversation toward upgrading their existing plans. The strategy worked exactly as intended, generating enough targeted conversations to help the retailer hit their exact event goal of 100 customer plan upgrades.