Concept Development – Bryce Cannon Witcher

Campaign Strategy to Encourage Auto Loan Customers Adopt Online Banking: Wells Fargo

The Challenge Wells Fargo identified a critical missed opportunity: a massive segment of their customer base interacted with them solely to pay their auto loans, remaining entirely disconnected from the broader ecosystem of online banking tools. The objective was to break through this purely transactional relationship and drive meaningful digital adoption. I was tasked with

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Posted: by Bryce Cannon Witcher

Giant Logos & Temporary Worlds: Trade Show Design Collection

Designing at Volume Architecting a brand’s physical presence on a crowded convention floor is an exercise in controlled chaos. At the peak of this era, I was designing and executing the visual footprint for roughly 250 global trade shows a year—juggling towering backdrops, immersive booth experiences, and spatial layouts alongside my overarching responsibilities in marketing

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