Bryce Cannon Witcher

Marketing & Creative

Game: Feed Battleground | Interactive Algorithmic Stress-Testing Sandbox for Digital Media Assets

Apps, UI/UX and Design Systems
Generative AI
Video and Motion Graphics

Skills Demonstrated

App Development
Creative Direction
Cursor
Quirkiness
Sound Design
UX/UI Design

The Creative Vision & Interactive Concept

In an era of endless digital noise, a marketing campaign’s greatest enemy is the user’s thumb scrolling past it. Feed Battleground is an interactive, web-based simulation sandbox engineered to visually manifest the psychological pressure and frantic pace of modern social feeds. Built as a fully playable arcade experience, the application challenges players to stress-test their creative assets against an escalating swarm of competing algorithmic noise. As time elapses, independent, uncropped background post cards begin to accelerate, drift, and violently scatter in unpredictable multi-directional trajectories, mimicking real-world platform saturation.

The Human-AI Collaborative Workflow

This production-grade application serves as an advanced case study in human-AI collaborative software engineering. The project was designed and built inside Cursor, utilizing its premium AI features and generative models to rapidly architect, debug, and iterate on complex layouts. Throughout the development lifecycle, diverse generative AI inputs were introduced to problem-solve system-level hurdles in real time. This workflow enabled the immediate synthesis of custom audio nodes via the Web Audio API, structural UI/UX overhauls, and physics-based CSS transform trajectories—transforming a conceptual blueprint into a clean, functional web environment far faster than traditional siloed development paths.

Technical Architecture & Execution

The sandbox is built on a highly optimized frontend stack utilizing React and Vite for fast runtime compilation and seamless asset handling. Global styling rules and responsive neon gradients were constructed using Tailwind CSS, allowing the central floating asset card to dynamically shift its visual weight based on user slider adjustments. To protect device hardware and prevent background memory leakage, the application integrates sophisticated browser audio cleanup lifecycle states, automated 15-second decay rules, and visibility guards that pause all operations when the tab is hidden. Compiled with relative asset paths, the entire application drops directly into a standard WordPress subdirectory without impacting the underlying core architecture.

Key Achievements

  • Human-AI Co-Creation: Built completely inside Cursor, pairing precise UX design intuition with generative AI code synthesis to engineer custom mechanics in real time.
  • Liquid-Smooth Physics: Implemented independent absolute positioning coordinate logic to decouple elements from rigid grid structures, creating an organic, accelerating multi-directional swarm effect.
  • Audio Lifecycle Engineering: Programmed resilient browser audio safety valves using the Web Audio API to prevent stuck background loops by implementing 15-second decay timers and tab-visibility muting.
  • Production-Grade Deployment: Configured relative Vite asset paths to smoothly compile and publish the final app straight to a standalone WordPress subdirectory.