The Challenge
Arcadia Natural, an emerging startup in the highly competitive immune support supplement market, needed more than just a standard logo. They needed a comprehensive brand identity that could cut through the noise of wellness products, establish instant trust, and perform powerfully across social media. The challenge was to deliver a complete, scalable visual ecosystem—from initial branding and physical packaging to digital advertising assets and a flagship video campaign.
Video
Make it look like user-generated content.
Give it a soul.
Push every limit.
New Branding
Crafting the Brand Identity
The process started with defining Arcadia Natural’s visual voice, balancing approachability with clinical trust. When developing the branding concepts, I paid obsessive attention to the typography. Finding the perfect typeface and meticulously adjusting the kerning was essential to ensure the logo read clearly on a small supplement bottle while still feeling distinctive and modern. After iterating through several visual directions, we landed on a winning identity that served as the anchor for the entire product line.
The Winner
Packaging & 3D Product Visualization
With the brand established, the next step was bringing it into the physical world. Using a blend of Illustrator, Photoshop, and Blender, I developed a complete suite of packaging layouts and 3D mockups. This included everything from electrolyte boxes to liquid supplement bottles and tablets. By generating photorealistic 3D product shots, I ensured Arcadia Natural had a massive library of high-quality retail and e-commerce assets before the first physical product even rolled off the manufacturing line.
Packaging Sample
Advertising Assets & The Video Campaign
To launch the brand successfully on social media, the digital assets needed to be scroll-stopping. I designed a mix of custom layouts and photo manipulations tailored specifically for high engagement on platforms like Instagram and Facebook.
The centerpiece of the launch, however, was the video campaign. I was given three strict creative constraints:
- Make it look like user-generated content.
- Give it a soul.
- Push every limit.
To achieve this, the production required meticulous planning. I approached the project by breaking down the narrative frame-by-frame, building out detailed storyboards, and writing precise prompts for the visual sequences. The final edit, driven by After Effects and Premiere, successfully merged the raw, relatable aesthetic of user-generated content with a polished, high-energy rhythm.
Images for Social Media Sharing
Product Shots
The Result
By taking a holistic approach to creative direction, I was able to help Arcadia Natural launch with a cohesive, premium look that spanned physical packaging, static digital ads, and dynamic motion graphics. The final assets didn’t just sell a supplement—they gave the brand a soul and positioned them for immediate social media reach.